The business intellegence article helps highlight this importance with some figures from the IBM tech report 2011, this report states that a servey based on 4,000 IT professionals, from 93 countires and 23 industrys suggest that buisness analytics was one of the four major tech trends in 2011.
This report also draws your attention to the Bloomsberg Businessweek 2011, this report states that 97% of companies with revenue higher than $100 million where found to use some sort of buisness analytics.
So, this shows how relevent and important big data analytics really in across all industrys and all businesses.
Citation - Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact
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