Learn How To Keyword Search On Google

To keyword search on Google could not be simpler. All you need is a Gmail account and then open the link for Google AdWords.

To get started you need to click on the Tools and Analysis dropdown menu, then click on Keyword Planner. Example screen shot below.



Next we want to have a look at some key words which apply to our buisness. In this case I am researching keywords for a publishing company called Ilex.

First we need to select 'Search for new keyword and ad group ideas' from the What would you like to do menu.

After this step has been completed we need to provide some information so that the search can start. We need to provide a word that sums up your product or service. In my case this is books. Next we need to provide the webaddress of the company you are researching, in my case http://www.ilex-press.com/ and then provide your product catagory. Again in my case News, Media & Publications. Example screen shot shown below.

Now we can start to look at some suggested keywords that may be valuble to the buisnesses level of online visibility. The search will highlight the keyword itself, average number of monthly searches, the level of competition for that particular keyword and the price of the keyword. It also gives you an analysis of when the keyword is searched for i.e. at xmas.The search results should look like this below.

This is a great way to manage your companies online visibility and could be a step in the right direction to improve your business.