Propellernet are a search marketing agency that specialise
in improving the visibility of their clients websites, they operate in many
business channels such as travel, retail, fashion and finance. To find out more
visit their website Propellernet.co.uk.
The main focus of the presentation was on push and pull
tactics and how these tactics can help improve your websites visibility. Push
tactics are proactively building links one by one, i.e. ‘pushing’ your
information out to potential customers. Pull tactics are earning links, so
building creative content ‘pulling’ potential customers to the website.
In this blog we will focus on push tactics, propellernet
gave some main categories to work on to develop your push tactics and improve
your websites authority and visibility. We will run through four main tactics
that can improve your websites online presence.
Link Chasing
It is important to ask other
websites (relevant to your client’s or your own website) to link back to the
website you are working on. This will give your client’s or your own website
better coverage improving the brand name and websites visibility.
Reactive Pitches
Monitoring the daily news will
enable you to create reactive pitches; a reactive pitch is the process of reacting
to a relevant news story integrating your own company products or ideas. For
example a news story is breaking on safety when skiing; your company sells
skiing helmets. Creating an article outlining your products and ideas may help drive
traffic towards your website. This will also promote your brand name and
products in such a way that a customer may want to purchase a product off the
company.
Planned Features
Planning features to post on your
website to run alongside related events can be an excellent way of improving
your websites online presence. For
example featuring an article, blog post or special deal on your website to tie
in with events like Christmas, Valentine’s Day, St Patricks Day, Bank Holidays,
or Sports Events like the Football World Cup or Olympics can be beneficial and is
a great way of attracting attention to your website.
Blogger Product Reviews
Product reviews is a great way of
getting an honest third party review on your products, these can be advantageous
when consumers are thinking about purchasing one of your products. Good reviews
will help spread your brand name and products; this will in turn drive traffic towards
the website and increase the brand exposure online.
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