Beginners Guide to Running an AdWords Campaign – 6 Steps to Follow

Google AdWords can be a fantastic opportunity to boost the online presence of your brand and improve your businesses ability to find and retain customers. This post will highlight 6 steps to follow in order to set up your first AdWords campaign effectively.

1 – Determine Objectives

First you need to establish the overall objective of your campaign, i.e. to improve page views, improve your sites Google rank or improve overall website traffic. Choosing an objective will help focus your campaign.

2 – Targets

Next it is important to choose some targets for your chosen objectives, this will allow you to measure the success of your campaign e.g. increase online revenue by 10%, grow website traffic by 15%, improve the sites click through rate by 20% or improved the time spent on each page by 20%.

3 – Measurement

The third stage is measurement; this step will allow you to measure and keep track of your targets. The measurement stage is critical to calculating your return on investment (ROI); this stage will help you measure your progress in achieving your overall targets. The targets can be measured through Google Analytics or through your own companies’ revenue and sales figures.

4 – Construct Your Campaign

After creating your objectives, targets and measurement, it is now important to log on to Google AdWords to create your campaign. First log on or create an AdWords account. Following this click into the campaign summary tab, then keywords targeted, this allows you to name your campaign. Next, write your advertisements making sure they are, clear, succinct and have a call to action. This will be an important part of driving traffic towards your website. Thirdly add the keywords related to the advertisements and continue.

5 – Link Google AdWords with Google Analytics

Linking accounts will allow you to track your campaign and aid your ability to measure your ROI.

6 – Check Account Regularly

Checking your account regularly will improve your control over the campaign, giving you the ability to make small changes to the advertisements etc. This will enhance your ability to control and position AdWords operation effectively.

Finally good luck with setting your first campaign up!